Shein’s Localization Never Arrived, and the IPO Filing Finally Put a Number On It
Shein spent two years telling regulators, journalists and shoppers it was becoming a local business: local marketplaces, local sellers, local…
Brand
Jorge Callejo Dutch Consumer Group Accuses Amazon and Bol of Fake Discounts
The two largest marketplaces in the Netherlands have been sent a cease and desist letter over the way they display…
eBay Closes Its 1.2 Billion Depop Deal
The headline is a fashion acquisition. The story underneath is what happens to three million mostly-European Gen Z sellers when…
Rakuten France Is Shutting Down
A mid-tier European marketplace is dying in public. The numbers behind the closure are the clearest evidence yet of the…
TikTok Shop Tried to Kill Independent Shipping, Then Blinked
In late January 2026, TikTok Shop told United States sellers it wanted to run their shipping. By mid-February, after heavy…
TikTok Shop’s Discount Benchmark Is a Trap — Unless You Know How to Use It
Every major sales event on TikTok Shop runs on a discount benchmark, and most sellers misunderstand it until it costs…
The Hidden Media Empire Inside Amazon
Most people think of Amazon as a company that sells products. Others think of: But one of Amazon’s most powerful…
TikTok Shop Is Making Brand Loyalty Less Important
For decades, brand loyalty was one of the most valuable assets in business. Companies spent billions building: The logic was…
The Amazon Dependency Problem
Millions of businesses rely on Amazon every day. Not just for sales. But for: This raises an important question: Has…
Amazon’s Most Valuable Business Isn’t Retail
When most people think about Amazon, they think about eCommerce. They think about: But one of Amazon’s fastest-growing and most…