Joybuy is live in six markets, undercutting Prime
Every Chinese challenger that has landed in Europe so far has competed from a distance. Temu and Shein win on…
Growth
Erene Araojo TikTok Shop Now Sells 2,000 Dollar Saunas
The cheap-impulse era of TikTok Shop is ending, and the evidence is a sauna. Spreetail, a multi-brand seller, is moving…
Amazon Now Fulfils TikTok Shop Orders From FBA Stock, for US Sellers Only
TikTok Shop sellers in the United States can now ship TikTok orders straight out of the inventory they already hold…
TikTok Shop Cleared 50.3 Billion Dollars in Six Months, and Live Selling Closed Just 8.2 Percent of US Sales
TikTok Shop’s global gross merchandise value crossed US$50.3 billion in the first half of 2026, up 92% year on year,…
TikTok Shop Has Opened a Virtual Goods Category: United States Only, Invite Only, and Not a Licence to Sell Services
TikTok Shop now has a documented Virtual Goods category. Its own requirements page, dated 24 July 2026, sets out nine…
Jorge Callejo TikTok Shop Passes 300,000 UK Small Businesses: Live Selling Is Now a Channel, Not an Experiment
The storefront is leaving the search bar. TikTok Shop now has over 300,000 small UK businesses selling on the platform,…
Shein’s Localization Never Arrived, and the IPO Filing Finally Put a Number On It
Shein spent two years telling regulators, journalists and shoppers it was becoming a local business: local marketplaces, local sellers, local…
Amazon Paid Units Grew 17 Percent and Sellers Carried 61 Percent of Them: The Marketplace Is the Store
Amazon sold 17 percent more paid units worldwide in the second quarter of 2026 than it did a year earlier,…
Amazon Ads Hits 19.8 Billion Dollars: The Storefront Is Leaving the Search Bar
Amazon has just put a price and a performance number on the thing sellers have been watching nervously for two…
TikTok Shop Europe Hits 498 Million in 90 Days
The first hard revenue number for continental Europe is finally here. It is smaller than the hype, and the way…