Shopify or Amazon first? Building a brand vs renting an audience
> **TL;DR — the short version**> – The real choice isn’t a platform. It’s whether you **own the customer** (Shopify)…
Seller Strategy
Jorge Callejo TikTok Tried to Take Over U.S. Shipping. Sellers Pushed Back — And TikTok Blinked.
TikTok Shop just tested how much control it really has over U.S. sellers — and found the limit. In early…
Erene Araojo TikTok Shop’s “Product Amplification” Program Is the End of Free Scale
TikTok just made something official that sellers have felt for months: organic scale on TikTok Shop has a ceiling now.…