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Brand Operations

US Online Sales Did Not Fall. Prime Day Moved

Erene Araojo August 17, 2026
Brand

Zalando Grew 4.4 Percent, Not 20.7 Percent

Erene Araojo August 17, 2026
Brand Growth

TikTok Shop Now Sells 2,000 Dollar Saunas

Erene Araojo August 17, 2026
Operations

TikTok Finds Your Product. Amazon Takes the Sale

Erene Araojo August 17, 2026
Brand Operations

TikTok Shop Takes 3.5 Percent of All Your GMV

Erene Araojo August 17, 2026
Operations

The EU’s €3 Duty Is Rewriting the Rules for Every Cross-Border Seller

Cross-border ecommerce into Europe operated on a simple assumption. Shipments under €150 moved freely. No customs duty. No friction at…

Jorge Callejo June 26, 2026
Growth

TikTok Shop Is Now Bigger Than Best Buy — And 82% of Its Sellers Are Losing Money

TikTok Shop reached $23.4 billion in US revenue in 2026. It now holds 74% of all US social commerce. It…

Jorge Callejo June 25, 2026
Uncategorized

TikTok Shop Is Tightening Its Rules — And That’s the Best News for Serious Sellers

TikTok Shop’s early growth operated on permissive defaults.Listings went live quickly. Content moderation was inconsistent. The priority was volume. That…

Jorge Callejo June 24, 2026
Growth

Amazon Moved Prime Day to June — And the Entire Retail Calendar Followed

Amazon Moved Prime Day to June — And the Entire Retail Calendar Followed For over a decade, Prime Day meant…

Jorge Callejo June 24, 2026
Operations

Shopify or Amazon first? Building a brand vs renting an audience

> **TL;DR — the short version**> – The real choice isn’t a platform. It’s whether you **own the customer** (Shopify)…

Jorge Callejo June 24, 2026
Growth

TikTok Shop Controls 74% of US Social Commerce — And Europe Is Just Getting Started

TikTok Shop did not build its dominance gradually.It built it fast, concentrated it in the US, and then looked west.…

Jorge Callejo June 23, 2026
Uncategorized

Amazon Is Paying Creators to Access Their Content — And It’s Not a Creator Play

Independent creators built audiences outside Amazon. Blogs, niche publications, review sites. For years, Amazon accessed their content through affiliate links…

Erene Araojo June 22, 2026
Growth

TikTok Shop Is Turning Commerce Into a Participation Economy

For most of retail history, commerce was a simple transaction. Brands sold. Consumers bought. The relationship was largely one-directional. TikTok…

Jorge Callejo June 19, 2026
Operations

TikTok Shop Is Building the First Real-Time Marketplace

Most marketplaces operate on demand. Consumers search.Products appear.Transactions happen. The process is relatively predictable. TikTok Shop is creating something different.…

Jorge Callejo June 18, 2026
Brand

The Hidden Media Empire Inside Amazon

Most people think of Amazon as a company that sells products. Others think of: But one of Amazon’s most powerful…

Jorge Callejo June 18, 2026

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You Missed

Brand Operations

US Online Sales Did Not Fall. Prime Day Moved

Brand

Zalando Grew 4.4 Percent, Not 20.7 Percent

Brand Growth

TikTok Shop Now Sells 2,000 Dollar Saunas

Operations

TikTok Finds Your Product. Amazon Takes the Sale

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