The Amazon Dependency Problem
Millions of businesses rely on Amazon every day. Not just for sales. But for: This raises an important question: Has…
Platform Risk
Jorge Callejo Meta Enters the AI Commerce Race: Can Instagram Challenge TikTok Shop?
The battle for the future of eCommerce is entering a new phase—and this time, it’s powered by artificial intelligence. Meta…
Why Ignoring TikTok Shop Is Becoming a Strategic Risk for Brands
For many brands, TikTok started as an experimental marketing channel—a place to test content, build awareness, and reach younger audiences.…
When AI Starts Buying for Customers, Everything Changes
If AI helping shoppers research products felt manageable, here’s the next step: AI executing the purchase. That’s the premise behind…
Erene Araojo TikTok Shop’s January Policy Updates: More Control for TikTok, Less Slack for Sellers
TikTok kicked off 2026 with a classic platform move: a friendly “Policy Pulse” email that looks harmless on the surface…
Why Amazon’s Latest Layoffs Will Change How Sellers, Vendors, and Brands Get Treated
If you’re still thinking Amazon’s latest layoffs are about saving money, you’re missing the real signal. This isn’t belt-tightening. It’s…