TikTok Shop Cleared 50.3 Billion Dollars in Six Months, and Live Selling Closed Just 8.2 Percent of US Sales
TikTok Shop’s global gross merchandise value crossed US$50.3 billion in the first half of 2026, up 92% year on year,…
Social Commerce
Erene Araojo Shein’s Localization Never Arrived, and the IPO Filing Finally Put a Number On It
Shein spent two years telling regulators, journalists and shoppers it was becoming a local business: local marketplaces, local sellers, local…
Jorge Callejo Amazon Paid Units Grew 17 Percent and Sellers Carried 61 Percent of Them: The Marketplace Is the Store
Amazon sold 17 percent more paid units worldwide in the second quarter of 2026 than it did a year earlier,…
Amazon’s AI Recommender Ignores Your Organic Rank
A single analyst’s read of Alexa for Shopping suggests a third discovery shelf is forming on Amazon, one that does…
TikTok Shop’s US Account Health Rating is now live
TikTok Shop has fully replaced its old Violation Points penalty counter with a US Account Health Rating this month, a…
TikTok Shop’s Discount Benchmark Is a Trap — Unless You Know How to Use It
Every major sales event on TikTok Shop runs on a discount benchmark, and most sellers misunderstand it until it costs…
Amazon’s AI Is Listing Your Products Without Asking
Amazon built its marketplace on a simple contract: sellers opt in, list their products, and the platform handles distribution in…
Amazon’s Seller Count Is Falling — And That’s the Point
For two decades, Amazon’s marketplace told a single story: more. More sellers, more SKUs, more categories, more supply. The share…
AI Agents Are Now Driving More Amazon Traffic Than Paid Search
For a decade, the formula for Amazon visibility was predictable enough to build a business around: rank organically, supplement with…
Amazon Moved Prime Day to June — And the Entire Retail Calendar Followed
Amazon Moved Prime Day to June — And the Entire Retail Calendar Followed For over a decade, Prime Day meant…