TikTok Shop Is Now Bigger Than Best Buy — And 82% of Its Sellers Are Losing Money
TikTok Shop reached $23.4 billion in US revenue in 2026. It now holds 74% of all US social commerce. It…
Deep Dives
Jorge Callejo Amazon Moved Prime Day to June — And the Entire Retail Calendar Followed
Amazon Moved Prime Day to June — And the Entire Retail Calendar Followed For over a decade, Prime Day meant…
Shopify or Amazon first? Building a brand vs renting an audience
> **TL;DR — the short version**> – The real choice isn’t a platform. It’s whether you **own the customer** (Shopify)…
TikTok Shop Controls 74% of US Social Commerce — And Europe Is Just Getting Started
TikTok Shop did not build its dominance gradually.It built it fast, concentrated it in the US, and then looked west.…
TikTok Shop Is Turning Commerce Into a Participation Economy
For most of retail history, commerce was a simple transaction. Brands sold. Consumers bought. The relationship was largely one-directional. TikTok…
TikTok Shop Is Building the First Real-Time Marketplace
Most marketplaces operate on demand. Consumers search.Products appear.Transactions happen. The process is relatively predictable. TikTok Shop is creating something different.…
The Hidden Media Empire Inside Amazon
Most people think of Amazon as a company that sells products. Others think of: But one of Amazon’s most powerful…
The $200 Billion Bet That Could Define Amazon’s Next Decade
Artificial intelligence has become the defining technology race of this decade. Most companies are investing billions. Amazon is investing on…
TikTok Shop Is Making Brand Loyalty Less Important
For decades, brand loyalty was one of the most valuable assets in business. Companies spent billions building: The logic was…
Amazon Wants to Become the Next FedEx
For years, Amazon built one of the most sophisticated logistics networks in the world. The goal seemed straightforward:👉 deliver Amazon…