TikTok Shop’s Discount Benchmark Is a Trap — Unless You Know How to Use It
Every major sales event on TikTok Shop runs on a discount benchmark, and most sellers misunderstand it until it costs…
Deep Dives
Jorge Callejo Amazon’s AI Is Listing Your Products Without Asking
Amazon built its marketplace on a simple contract: sellers opt in, list their products, and the platform handles distribution in…
Amazon’s Seller Count Is Falling — And That’s the Point
For two decades, Amazon’s marketplace told a single story: more. More sellers, more SKUs, more categories, more supply. The share…
TikTok Is No Longer a Shop. It’s a Super App.
When TikTok Shop launched in the US, the framing was simple: short video meets impulse purchase. Discovery commerce. A new…
AI Agents Are Now Driving More Amazon Traffic Than Paid Search
For a decade, the formula for Amazon visibility was predictable enough to build a business around: rank organically, supplement with…
The EU’s €3 Duty Is Rewriting the Rules for Every Cross-Border Seller
Cross-border ecommerce into Europe operated on a simple assumption. Shipments under €150 moved freely. No customs duty. No friction at…
TikTok Shop Is Now Bigger Than Best Buy — And 82% of Its Sellers Are Losing Money
TikTok Shop reached $23.4 billion in US revenue in 2026. It now holds 74% of all US social commerce. It…
Amazon Moved Prime Day to June — And the Entire Retail Calendar Followed
Amazon Moved Prime Day to June — And the Entire Retail Calendar Followed For over a decade, Prime Day meant…
Shopify or Amazon first? Building a brand vs renting an audience
> **TL;DR — the short version**> – The real choice isn’t a platform. It’s whether you **own the customer** (Shopify)…
TikTok Shop Controls 74% of US Social Commerce — And Europe Is Just Getting Started
TikTok Shop did not build its dominance gradually.It built it fast, concentrated it in the US, and then looked west.…