TikTok Shop Now Spans 10 European Markets, With “Sell Across Europe
This month, the in-app Shop Tab starts reaching TikTok users across the newest corners of TikTok Shop’s European footprint. That…
Deep Dives
Jorge Callejo Amazon’s AI Seller Assistant Reaches Europe: Now Live in Four Markets
Amazon has put an AI co-pilot inside Seller Central, and as of this month it is live across several of…
Erene Araojo Only 23% of Amazon Sellers Are Actually Thriving
A new benchmark of marketplace businesses lands on an uncomfortable finding: on the same platforms, most sellers are not in…
A $17M Lip Balm: How K-Beauty Took Over TikTok Shop
The single best-selling product on TikTok Shop in the United States last quarter was not made in America. According to…
TikTok Shop Tried to Kill Independent Shipping, Then Blinked
In late January 2026, TikTok Shop told United States sellers it wanted to run their shipping. By mid-February, after heavy…
Vitamins Are Now TikTok Shop’s Biggest Health Business
Something quiet has happened inside TikTok Shop, and it did not arrive as a single viral moment. Vitamins and supplements…
Amazon Is Hiding Prime Inside Other Brands
For years the deal was simple: Amazon owned the storefront, and if you wanted its 200 million-plus Prime members, you…
Amazon Now Refunds Buyers Without a Return, and Sellers Eat It
Amazon spent 2026 quietly rewriting who pays for a return, and the answer is now you. In January the platform…
Prime Day 2026 Hit a Record $26.4 Billion. Here Is What the Shifts Mean for Your Store.
Amazon Prime Day 2026 closed as the biggest one yet, and the way shoppers spent tells sellers more than the…
TikTok Shop Is Changing How It Scores You — And Most Sellers Don’t Know Yet
TikTok Shop has always tracked seller performance. Late shipments, refund rates, review quality — the platform has measured these for…