TikTok Shop Europe Hits 498 Million in 90 Days
The first hard revenue number for continental Europe is finally here. It is smaller than the hype, and the way…
TikTok Shop
Jorge Callejo TikTok Shop’s US Account Health Rating is now live
TikTok Shop has fully replaced its old Violation Points penalty counter with a US Account Health Rating this month, a…
TikTok Shop Now Spans 10 European Markets, With “Sell Across Europe
This month, the in-app Shop Tab starts reaching TikTok users across the newest corners of TikTok Shop’s European footprint. That…
A $17M Lip Balm: How K-Beauty Took Over TikTok Shop
The single best-selling product on TikTok Shop in the United States last quarter was not made in America. According to…
TikTok Shop Is Changing How It Scores You — And Most Sellers Don’t Know Yet
TikTok Shop has always tracked seller performance. Late shipments, refund rates, review quality — the platform has measured these for…
TikTok Shop’s Discount Benchmark Is a Trap — Unless You Know How to Use It
Every major sales event on TikTok Shop runs on a discount benchmark, and most sellers misunderstand it until it costs…
TikTok Is No Longer a Shop. It’s a Super App.
When TikTok Shop launched in the US, the framing was simple: short video meets impulse purchase. Discovery commerce. A new…
TikTok Shop Is Now Bigger Than Best Buy — And 82% of Its Sellers Are Losing Money
TikTok Shop reached $23.4 billion in US revenue in 2026. It now holds 74% of all US social commerce. It…
TikTok Shop Is Tightening Its Rules — And That’s the Best News for Serious Sellers
TikTok Shop’s early growth operated on permissive defaults.Listings went live quickly. Content moderation was inconsistent. The priority was volume. That…
TikTok Shop Controls 74% of US Social Commerce — And Europe Is Just Getting Started
TikTok Shop did not build its dominance gradually.It built it fast, concentrated it in the US, and then looked west.…