TikTok Shop Cleared 50.3 Billion Dollars in Six Months, and Live Selling Closed Just 8.2 Percent of US Sales
TikTok Shop’s global gross merchandise value crossed US$50.3 billion in the first half of 2026, up 92% year on year,…
TikTok Shop
Erene Araojo TikTok Shop Has Opened a Virtual Goods Category: United States Only, Invite Only, and Not a Licence to Sell Services
TikTok Shop now has a documented Virtual Goods category. Its own requirements page, dated 24 July 2026, sets out nine…
Jorge Callejo TikTok Shop Passes 300,000 UK Small Businesses: Live Selling Is Now a Channel, Not an Experiment
The storefront is leaving the search bar. TikTok Shop now has over 300,000 small UK businesses selling on the platform,…
TikTok Shop Plus Is TikTok’s Answer to Amazon Prime: A $6 To $15 Test In The US
TikTok is testing a paid shopping membership called TikTok Shop Plus, and the price it is testing tops out within…
TikTok Shop Will Run Your Shop For You: $10,000 Plus 10-20% Of Sales
In August, TikTok Shop starts selling sellers the one thing it never sold them before: the work itself. A managed…
The World Cup Turned TikTok Shop UK Into a Memorabilia Machine
A tournament summer put sports collectibles into TikTok Shop’s UK feed at scale. For operators, the lesson is less about…
TikTok Shop Europe Hits 498 Million in 90 Days
The first hard revenue number for continental Europe is finally here. It is smaller than the hype, and the way…
TikTok Shop’s US Account Health Rating is now live
TikTok Shop has fully replaced its old Violation Points penalty counter with a US Account Health Rating this month, a…
TikTok Shop Now Spans 10 European Markets, With “Sell Across Europe
This month, the in-app Shop Tab starts reaching TikTok users across the newest corners of TikTok Shop’s European footprint. That…
A $17M Lip Balm: How K-Beauty Took Over TikTok Shop
The single best-selling product on TikTok Shop in the United States last quarter was not made in America. According to…