TikTok Shop Is Changing How It Scores You — And Most Sellers Don’t Know Yet
TikTok Shop has always tracked seller performance. Late shipments, refund rates, review quality — the platform has measured these for…
TikTok Shop
Jorge Callejo TikTok Shop’s Discount Benchmark Is a Trap — Unless You Know How to Use It
Every major sales event on TikTok Shop runs on a discount benchmark, and most sellers misunderstand it until it costs…
TikTok Is No Longer a Shop. It’s a Super App.
When TikTok Shop launched in the US, the framing was simple: short video meets impulse purchase. Discovery commerce. A new…
TikTok Shop Is Now Bigger Than Best Buy — And 82% of Its Sellers Are Losing Money
TikTok Shop reached $23.4 billion in US revenue in 2026. It now holds 74% of all US social commerce. It…
TikTok Shop Is Tightening Its Rules — And That’s the Best News for Serious Sellers
TikTok Shop’s early growth operated on permissive defaults.Listings went live quickly. Content moderation was inconsistent. The priority was volume. That…
TikTok Shop Controls 74% of US Social Commerce — And Europe Is Just Getting Started
TikTok Shop did not build its dominance gradually.It built it fast, concentrated it in the US, and then looked west.…
TikTok Shop Is Turning Commerce Into a Participation Economy
For most of retail history, commerce was a simple transaction. Brands sold. Consumers bought. The relationship was largely one-directional. TikTok…
TikTok Shop Is Building the First Real-Time Marketplace
Most marketplaces operate on demand. Consumers search.Products appear.Transactions happen. The process is relatively predictable. TikTok Shop is creating something different.…
TikTok Shop Is Making Brand Loyalty Less Important
For decades, brand loyalty was one of the most valuable assets in business. Companies spent billions building: The logic was…
The Rise of TikTok-Native Brands
For years, brands followed a familiar path. They built: Then they looked for customers. A new generation of companies is…
Erene Araojo